John Lewis unveils its latest festive advert, featuring a young boy and what appears to be his pet penguin playing together in the lead up to Christmas Day. After the success of last year’s Bear and the Hare animated ad, which attracted more than 10 million views on YouTube, the department store group has raised its game with the help of Monty, a CGI-animated penguin. The ad cost about £1m to make.
Sam and Monty are the very best of friends. Sam thinks he knows just what Monty is dreaming of for Christmas… something that will make one little penguin’s perfect Christmas day. The boy gradually realises Monty is longing for a penguin companion. And so on Christmas morning Sam surprises Monty with the gift of a new penguin friend named Mabel.
‘Monty’s Christmas’ shows that the best gifts of all come from the heart.