What is believed to be the biggest and most expensive digital billboard in the world was lit up yesterday in front New York’s Marriot Marquis hotel. The only other billboard able to compete is the world’s tallest billboard at One Times Square, where the ball drops on New Year’s Eve.
The digital screen spans an entire New York City block and boasts a higher resolution than some of the best TV’s on the market. Google will be the first company to run an ad campaign on it later this month.
The billboard, which is about the length of a football field, will cost advertisers $2.5 million a month. Google’s ad will run from Nov. 24 until early 2015.