This ad, with the edginess inspired by ‘Reservoir Dogs’ and ‘Pulp Fiction’, is almost 20 years old and could play today with no problem. Great concept. Great execution. Just a wholly underrated classic.
It’s 141 years since Levi Strauss and Jacob Davis were granted the US patent to make the first riveted men’s work trousers from denim, effectively inventing blue jeans as we know them today.