06 – JUNE – 2021
With travel restrictions gradually loosening and global borders reopening, one of the world’s leading language networks Verbalists Education, owned by PRODIREKT, launched a promotional campaign aiming to position Malta as the top language tourism destination for this summer. The decision came as no surprise, as Malta has established itself as a safe destination for travelers from around the world. The Language Network’s promotional efforts will be supported by its continued partnership with the Malta Tourism Authority (MTA) and the ELT Council.
Through a mix of public relations, digital marketing and advertising services, Verbalists will be raising the profile of Malta as an ideal place for young learners, groups, business travelers, and families to spend a holiday, while studying English. The campaign will also enhance the recently announced MTA’s €1 million scheme designed to boost the ELT sector.
Dejan Trpkovic, Managing Director of PRODIREKT and Founder of Verbalists Education said: “The partnership with the MTA and ELT Council has provided an extra layer of confidence for the campaign, while reinforcing the message to book a language program with trusted schools and agents.”
Malta, the gem of the Mediterranean and the crossroads of cultures and people is a destination like no other. With dazzling beaches and clear blue waters, cities adorned with astonishing architecture, rich and deep-rooted history, delicious foods found nowhere else, the Maltese islands offer a truly exceptional experience. Prior to the Covid-19 pandemic, more than 85,000 foreign students from diverse age groups visited Malta annually to learn English and to benefit from leisure and cultural activities. There are currently 38 licensed ELT schools in Malta and Gozo.
As of June 1, all schools in Malta are officially back for face-to-face classes! With 64% of the population in Malta now vaccinated with at least one dose of the COVID-19 vaccine, the beautiful Maltese islands in the heart of the Mediterranean are the safe option to spend a long-awaited language holiday.
For further information about how to book a language program in Malta please contact here the Verbalists language advisors.
About the Malta Tourism Authority (MTA) and ELT Council
The mission of the Malta Tourism Authority, which falls under the responsibility of the Ministry for Tourism, is to advance the economic and social activity of tourism in the national interest, by working with stakeholders to develop a sustainable industry based on innovation and quality. The mission of the English Language Teaching (ELT) Council for ELT Schools is to foster the ELT Profession and Industry in all its various aspects.
About the Verbalists Education & Language Network
Verbalists brand begins with an idea to connect people to the power of languages and joy of journeys that inspire, surprise and entertain. Students, teachers and parents worldwide choose Verbalists Education as their trusted guide for the finest in educational services and language travel. Furthermore, Verbalists is the answer to the growing demand for the standardization in foreign language studies. Verbalists is a brand of PRODIREKT, which is a certified representative and partner of prestigious schools and colleges in world renowned university centers. PRODIREKT’s international accreditations can be reviewed here.