Sao Paulo ad agency Moma Propaganda created a series of posters featuring social networking technologies as part of the “Everything Ages Fast” ad campaign for Maximidia Seminars. The campaign features a very good combination of contemporary and vintage.
“Before you visit Croatia you should know… Croatia will waste your time” is the message in the promotional video created by the Croatian Tourism Association, depicting the country’s national parks. The same message has been published on the Croatia Full of Life Facebook page, which has over 100,000 followers. Many have commented on the improper use of the English language by the administrators and the potential detrimental effect it may have on the image of Croatian tourism.
The wording certainly raised many eyebrows. So, is this a grave mistake caused by insufficient knowledge of intricacies of the English language, or a marketing ploy used to attract the public’s attention and amass a greater number of views on various social networks? Croatian Tourism Association claims it is the latter.
The official explanation by the Croatian Tourism Association is as follows:
“The idea behind this post was to point out the important number of Croatian national parks in a creative and original way. Statistics confirm the success of this PR move. Our Facebook publication has thus far had over 100,000 views, just under 2,000 likes and has been shared 362 times. We have had 1,300 likes on Instagram; the numbers are only likely to increase on both social networks. We would like to add that comments from our non-Croatian fans on these posts have been but positive, with feedback such as “So true!” and “Just found your amazing page and really wanted to share a couple of photos from my holiday in your beautiful country last year”, and so on.”
Source: Verbalists Communication Network
The world is full of creativity, and just when you think you have seen it all, somebody comes up with something even better!
Watch Emirates’ crew demonstrate their “safety video” in front of 65,000 Benfica fans, with a twist… Great job! Clearly one of the best marketing campaigns we will see all this year!
Last month, in the Verbalisti debating club, we had a lively discussion on the subject of “Modern Dating”. The world of dating has changed dramatically in the past few decades. The old ideas and rituals of courtship are gone, replaced with new standards of relationships and dating. But, are we better off?
Traditional courtship — picking up the telephone and asking someone on a date — required courage, strategic planning and a considerable investment of ego (by telephone, rejection stings). Not so with texting, e-mail, Twitter or other forms of “asynchronous communication,” as techies call it. In the context of dating, it removes much of the need for charm; it’s more like dropping a line in the water and hoping for a nibble.
On the other hand, many would argue that today’s communication platforms offer a wider variety of connections, and a wider network seems better than a narrower one. We have cellphones, which facilitate last-minute get-togethers. Platforms like Twitter and Facebook let you connect with a wide variety of people, and you can know someone’s political leanings, interests, and hobbies before you ever meet in person. More options may delay the process of picking one, but it seems to improve the chances of picking the right one, instead of simply settling for what’s in front of you.
“Dating culture has evolved to a cycle of text messages, each one requiring the code-breaking skills of a cold war spy to interpret.” – Alex Williams, The New York Times
“Enough bogus nostalgia for a bygone romantic era. Modern love is not perfect, but women today have choices as never before.” – Jill Filipovic, The Guardian
What do you think? Do you miss the days when a man opened the car door for his date just because he cared? But, is it not much better that today we can learn more about someone before we meet that person? Click here and join this very interesting discussion on our LinkedIn Communication & Languages group.
The Communication & Languages LinkedIn group is a networking forum for senior strategic communicators, media and marketing experts, opinion leaders, educators, school owners, teachers, and young professionals. It connects professionals of varied backgrounds and expertise, yet common interest — effective communication. Please join here