Heineken unlocks the secrets of a City in latest blockbuster
A single man embarks on a city adventure with only the missing cards of a mysteriously beautiful woman to guide him. Each card takes him deeper into the neon heart of the city but will his wild woman-hunt eventually lead to the girl of his dreams? Of course it will, but that doesn’t mean it won’t be a blast finding out how.
Heineken | The City by Wieden + Kennedy Amsterdam
The point, says Heineken, is that Men of the World should never stop exploring their own urban backyard. “We know that while Heineken drinkers are familiar with many of the hot spots in their cities, they may not venture outside their usual routine on a daily basis to explore the unexpected,” says Colin Westcott-Pitt, vp of marketing at Heineken. “With the ‘Cities of the World’ campaign, we’re aiming to inspire them to move away from their usual habits this summer to discover and unlock the secrets of their own cities.”
As part of the campaign, Heineken is also produced a set of specially designed, limited-edition bottles, each featuring a print of one of six global cities: New York, Shanghai, Berlin, Amsterdam, London and Rio de Janeiro. Through July 4th, every City Bottle will feature an under-the-cap code, offering the potential for daily prizes.
The new spot was filmed in Hong Kong by Traktor. The two-minute version will run only online, while 60- and 30-second cuts will air on TV.