Creative Christmas Marketing Campaign by Spar (VIDEO)

The 2012 advert shows Christmas trees popping up all over Ireland in some unexpected places, like the bottom of a swimming pool or a baggage carousel.

Any Good? Well the advert itself is quite modest; however, Spar followed up by placing Christmas trees all over the country in unusual places causing quite a PR stir. This is a well thought out advert and it just so happens that the Spar symbol is a green Christmas tree.

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The Lighting of the Most Famous Christmas Tree (VIDEO)

If there’s anything more iconic than the New York City skyline, it’s the New York City tradition of the lighting of the Rockefeller Center Christmas tree.

With a flick of the switch, a 76-foot Norway Spruce officially became the Rockefeller Center Christmas tree Wednesday (December 04) night after it was illuminated for the first time this holiday season with some 45,000 lights in a ceremony that’s been held since 1933. The tree, which made the 70 mile journey to its new home on the bed of a tractor-trailer, will remain on display until Jan. 7.

Performers appearing at this year’s event were Mary J. Blige, Jewel, Mariah Carey, the Goo Goo Dolls and Leona Lewis.

The First-Ever Christmas Tree At Rockefeller Center

The workers who were building Rockefeller Center set up the first Christmas tree in 1931 with the first tree-lighting official ceremony held in 1933.

The tree pictured above was erected during construction of the building, when workers decorated a 20-foot balsam fir tree with a “string of cranberries, garlands of paper, and even a few tins cans.”

Rockefeller Center Lights 2013 Christmas Tree

Happy Flags Celebrate the World’s Happiest Country (VIDEO)

To celebrate Denmark being named the world’s happiest country, Coca-Cola created the ‘Happy Flag’ campaign, inspired by the Danish tradition of welcoming newcomers and returning citizens at the airport.

Coca-Cola - The Happy Flag, Verbalisti

Advertising agency McCann noticed several similarities between the identities of the country and the soda pop brand. Aside from the bold red and white coloring, the white crossing in Denmark’s flag is fit into the swoosh of the ‘O’ of the iconic logo. Coca-Cola set up large posters where people could take free flags to help create an even bigger celebration for new arrivals.

In just one day, 2,400 flags were taken from the poster, bringing an unmeasurable amount of happiness to the people of the airport.

Pantheon – the Eternal City’s Best-preserved Monument (VIDEO)

Pantheon in Rome, Verbalisti

The magnificent Pantheon, built by the Romans as a temple to all of their gods is the Eternal City’s best-preserved monument. Engineers still admire how such a mathematically precise structure was built without modern technology. Standing under the massive solemn dome, you’ll gain a new appreciation for the grandeur that was – and still is – Rome.

Verbalists exclusively represent in the Balkans the leading Italian language educator. Our partner, school Dilit (Divulgazione Lingua Italiana), established in 1974, was the first school in Rome to teach Italian as a foreign language. Dilit is situated in the center of Rome and conveniently placed for travel to every area of the city.

The Verbalists Language Network has prepared with Dilit a set of unique courses that will give you the opportunity to learn and improve Italian in a creative and stimulating way, while immersing in the Italian art and culture. READ MORE

Amazing Stilt Fishing in Sri Lanka

Stilt fishing in Sri Lanka

Photo: Steve McCurry

Stilt fishing is a dying art that is threatened by the very fact that it is so unobtrusive and therefore extremely picturesque: tourists visiting the area get attracted by the sight of the stilt fishermen, stay close by, bathe in the sea, in short, do all the things the fishermen have been trying to avoid for decades – namely disturb the fish.

Amazing world customs, stilt fishing

Photo: James Gordon

This is no ordinary fishing, there might be several methods of catching a fish but this one is mind-boggling. Fishermen in Sri Lanka use stilts to catch a fish. Yes, stilt fishing is an old tradition practiced by around 500 fishing families in Galle, in southwestern-most Sri Lanka, especially around the towns of Kathaluwa and Ahangama.

It had disappeared after the 2004 tsunami that struck Sri Lanka and other countries bordering the Indian Ocean, but resumed after things got back to normal. Its a beautiful sight looking at fishermen balancing on a thin plank, but at the same time its tough too. All this effort and toiling only to preserve their old custom, wonderful!

They usually fish during sunset, noon and sunrise, with each one taking their elevated position and balancing about 2 metres above the water. As you can see in the picture below, there is a vertical pole engrafted into the sea bed, attached to it is a cross bar, called petta, on which the fishermen do the balancing act.

Magic Touch of Stanley Jordan for Language Lovers (VIDEO)

Stanley Jordan with Verbalists

PRODIREKT, with its Verbalists Education & Language Network, partnered with the organizers of the leading jazz festival in Europe — Nisville.

Our cooperation started in 2011, when the organizers set up several performing stages within the walls of the enchanted Nis fortress in Serbia. The global language network Verbalists was entrusted with a unique privilege to provide a regional media coverage of that prestigious event which instantly became a great playground for the vibrant summer Festival spectacles ever since. Verbalists have had the opportunity to interview the famous jazzists and celebrities, such as, the saxophone player Hans and Candy Dulfer, swing band “Jive Aces”, jazz vocalist Maya Nova, trumpet player Tom Harell, and Stanley Jordan. READ MORE

Iconic Edinburgh Castle (VIDEO)

Verbalisti continue the European travel with Rick Steves; this week, we explore the most famous castle in Scotland.

Edinburgh Castle is the fortified birthplace of the city. Used as both a fort and a royal residence since the 11th century, most of the castle buildings today are from its more recent function as a military garrison. This fascinating and multifaceted sight deserves several hours of your time, and admission comes with a fine guided tour. After the tour other sights of the castle beckon — including the National War Museum that illuminates Scotland’s proud military history.

 

St. Petersburg’s Amazing Subway System (VIDEO)

St Petersburg metro, escalator

The striking thing about St. Petersburg’s amazing subway system (like Moscow’s) is that it is extremely deep. It was dug by nearly free peasant labor in the 1930s and – after a break for World War II – finished in the 1950s. While London’s impressive system feels rickety, St. Petersburg’s feels industrial-strength and bomb-hardened. Getting around by metro is second nature for locals. Today millions of citizens who use the system spend a good part of their lives – about an hour a week – riding escalators like this. READ MORE

Italian Language Courses for Your Roman Holiday

Spanish stairs in Rome, Verbalists

Our partner and famous traveler Rick Steves meets one of his tour guides, Francesca, for Rome’s ritual evening stroll — the passeggiata — on a walk that laces together its top after-dark hotspots. After the sun sets, the city cools down and the illuminated streets, squares and monuments take on another personality. This is people-watching at its best. READ MORE

Check Out Chessboxing in London (VIDEO)

London is a centre for interesting events and few shows are more unusual or entertaining than a chess boxing match. ‘What IS chessboxing?’ you ask. Chessboxing is exactly what it sounds like, a mix of the strategy game ‘chess’ and the physically demanding sport of ‘boxing’. Players challenge each other’s physical strength, endurance and technique during boxing rounds, while stopping in between rounds to take each other on at chess. This sport requires both strength AND strategy to win and challenges the typical stereotypes of the ‘dumb but powerful’ athlete. Don’t be fooled by the muscles and tattoos, these fighters are also good strategic thinkers. READ MORE

Language travel to Ibiza

Spanish courses in Ibiza, Verbalists

Verbalists, the world’s leading language network, is about connecting people to the power of languages and joy of journeys that inspire, surprise and entertain. No matter how old you are – we have the Spanish course that’s just right for you. How about one language travel to Ibiza?

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