What is believed to be the biggest and most expensive digital billboard in the world was lit up yesterday in front New York’s Marriot Marquis hotel. The only other billboard able to compete is the world’s tallest billboard at One Times Square, where the ball drops on New Year’s Eve.
The digital screen spans an entire New York City block and boasts a higher resolution than some of the best TV’s on the market. Google will be the first company to run an ad campaign on it later this month.
The billboard, which is about the length of a football field, will cost advertisers $2.5 million a month. Google’s ad will run from Nov. 24 until early 2015.
The new 432 Park Avenue is the tallest residential building in the Western Hemisphere. Located in the centre of Manhattan’s famed Park Avenue, 432 Park Avenue now stands at a staggering 96-stories, surpassing both The Empire State and Chrysler Buildings. It’s the first in a wave of new super-tall apartment buildings coming to New York’s skyline.
Residences are priced from $16.95 million to full floor penthouses at $76.5 million. The top-story penthouse of this building recently sold for around $95 million.
If there’s anything more iconic than the New York City skyline, it’s the New York City tradition of the lighting of the Rockefeller Center Christmas tree.
With a flick of the switch, a 76-foot Norway Spruce officially became the Rockefeller Center Christmas tree Wednesday (December 04) night after it was illuminated for the first time this holiday season with some 45,000 lights in a ceremony that’s been held since 1933. The tree, which made the 70 mile journey to its new home on the bed of a tractor-trailer, will remain on display until Jan. 7.
Performers appearing at this year’s event were Mary J. Blige, Jewel, Mariah Carey, the Goo Goo Dolls and Leona Lewis.
The workers who were building Rockefeller Center set up the first Christmas tree in 1931 with the first tree-lighting official ceremony held in 1933.
The tree pictured above was erected during construction of the building, when workers decorated a 20-foot balsam fir tree with a “string of cranberries, garlands of paper, and even a few tins cans.”